Anoop Tiwari brings ~25 years of leadership experience in strategic planning, commercial partnerships, and data-driven business development within the digital automotive ecosystem. He spent two decades at CARS Inc., where he oversaw key initiatives including strategic planning, M&A execution, data licensing monetization, product partnerships, and enterprise-level analytics.

Anoop began his career in business development for technology consulting, leveraging his scientific research background to drive consulting and enterprise sales growth. At CARS Inc., he led the creation of multiple new revenue streams, introduced formal strategic planning processes, and focused on transforming analytics capabilities to improve product value demonstration and advertising attribution. His work included managing partnerships, negotiating multi-million-dollar contracts, and leading audience-based ad product innovation.

Anoop holds an MBA from Purdue University and is an Executive Scholar from the Kellogg School of Management. He actively participates in industry associations, serves on advisory boards for early-stage ventures, and contributes as an advisor to graduate programs. Passionate about innovation, analytics, and entrepreneurship, Anoop continues to champion advancements in digital business strategies and innovative technologies.