Anoop Tiwari
STRATEGY, PARTNERSHIPS & DATA MONETIZATION IN DIGITAL AUTOMOTIVE
Anoop brings ~25 years of leadership in strategic planning, commercial partnerships, and data-driven business development across the digital automotive ecosystem. He spent two decades at CARS Inc. leading strategy, M&A, data licensing, and enterprise analytics.
Experience
Anoop began his career in business development for technology consulting, leveraging a scientific research background to drive consulting and enterprise sales growth. At CARS Inc., he led the creation of multiple new revenue streams, introduced formal strategic planning processes, and transformed analytics capabilities to sharpen product value and advertising attribution — while managing partnerships, negotiating multi-million-dollar contracts, and leading audience-based ad product innovation.
Focus areas
- Strategic planning & M&A execution
- Data licensing & monetization
- Product partnerships
- Enterprise analytics & ad attribution
- Audience-based ad product innovation
- Commercial partnerships & negotiation
Education & affiliations
- MBA, Purdue University
- Executive Scholar, Kellogg School of Management
- Advisor to early-stage ventures & graduate programs
- Active in industry associations